Super Bowl XLVI: 228 million eyes glued to their TVs, or at least glancing at them between tweets, rooting for Eli Manning or Tom Brady. But on this week’s inThirty we’re more interested in Darth Vader and the Soup Nazi; that’s right the commercials. Through quirk, cleverness, nostalgia, sheer repetition, or Clint Eastwood cameos, advertisers have learned to make use of every timeout to sell their wares. We discuss the good, the bad, and the ugly of targeted TV and online advertising and discuss whether or not it’s possible to escape from the ad man’s reach.
Facebook is Using You | NY Times