The big game has come and gone, and only the commercials remain. What were the best commercials of the big game. For 4.5 million dollars per thirty second spot, were they worth it? What about us, the viewers, who had to endure a terrible game? We talk with our chief advertising expert Paul to find out if commercials are the way of the future, or a dying breed. If you had $4.5 million, how would you spend the money.
The Big Game Ad Report Card
Super Bowl XLVI: 228 million eyes glued to their TVs, or at least glancing at them between tweets, rooting for Eli Manning or Tom Brady. But on this week’s inThirty we’re more interested in Darth Vader and the Soup Nazi; that’s right the commercials. Through quirk, cleverness, nostalgia, sheer repetition, or Clint Eastwood cameos, advertisers have learned to make use of every timeout to sell their wares. We discuss the good, the bad, and the ugly of targeted TV and online advertising and discuss whether or not it’s possible to escape from the ad man’s reach.
Facebook is Using You | NY Times