Commercial Bowl

Super Bowl XLVI: 228 million eyes glued to their TVs, or at least glancing at them between tweets, rooting for Eli Manning or Tom Brady. But on this week’s inThirty we’re more interested in Darth Vader and the Soup Nazi; that’s right the commercials. Through quirk, cleverness, nostalgia, sheer repetition, or Clint Eastwood cameos, advertisers have learned to make use of every timeout to sell their wares. We discuss the good, the bad, and the ugly of targeted TV and online advertising and discuss whether or not it’s possible to escape from the ad man’s reach.
Touchdown!

Show Notes
Facebook is Using You | NY Times

Are You Secure?

Harry got hacked, Chaim’s students got busted, and Justin got frustrated: on today’s inThirty we take you to the dark side of the internet where chatbots looking to get lucky steal your Facebook password and use proxy servers to bully your children.
We discuss the virtues of two-factor authentication for logins, the best way to manage tons of passwords, and discover how many character classes it takes to secure an FTP password.

Show Notes
Facebook Chat Hacked” | Curious Rat
YourOpenbook.org
Young, in Love and Sharing Everything, Including a Password” | The New York Times
1Password

Let’s iBook It

You know what students need more of? Time spent staring at a screen!
Apple’s recently announced their push into digital textbooks with iBooks 2.0 and Chaim and Harry have it out over whether students should trade their old, moldy geography books (which still split Germany into East and West) for shiny new iPads (which also play Angry Birds).

Show Notes
iBooks 2.0 / iTunesU | Apple
A Teacher’s Take on iBooks | ChaimTime
“A Teacher’s Take on iBooks 2.0” – Rebuttal | Curious Rat

We’ll Show You Consumer Electronics

Lean back, lean back, and find your remote: on this second 2012 episode of inThirty we talk television. With the Consumer Electronics Show in full swing and its 35 footballs fields of floorspace teaming with gadgets, we want to know if any of them can score a touch down in the living room. We discuss whether innovation in the TV hardware front, pixels and bezels and remotes, is what’ll win the living room, or whether content is king and cable providers days are numbered. What does it take to make a 10 foot interface work, will Apple TV revolutionize the market, what’s Chaim’s favorite guilty pleasure (hint, it’s on the Disney channel), listen to find out.

Show Notes
My Take on the Future Apple TV | Curious Rat
TiVo iPad app | iTunes
Haier Transparent LED TV hands on | The Verge
Boxee Live TV hands-on pictures | The Verge
Nuance Beats Apple To Voice-Controlled TV | Cult of Mac
Samsung Smart TVs | Samsung.com

Tech Resolutions for 2012

Instead of working on shedding pounds or taking up yoga, the inThirty crew made tech resolutions for 2012. Chaim is going to feng shui and secure his digital life, Harry’s going to get on task and write a novel, and Justin is going to move to eBooks and iTunes Match.
Maybe we’ll still join Jenny Craig and a yoga studio to cover our bases.

CORRECTION: Within the episode, I mistakenly recalled Scrivener’s trial period terms. You actually get 30 days of actual use. Here it is right from their website:

The trial runs for 30 days of actual use: if you use it every day it lasts 30 days; if you use it only two days a week, it lasts fifteen weeks.

Sorry for the confusion and regardless of how long the trial period is, if you’re serious about writing, you should just buy it anyway. – HM

Show Notes
OmniFocus | OmniGroup.com
Scrivener | LiteratureandLatte.com
Kindle Touch | Amazon.com
Two-Factor Authentication | Wikipedia.org
Blogging on the iPad” | Lifed.com
Readability | Readability.com
inThirty on Stitcher Radio | Stitcher.com