Super Bowl XLVI: 228 million eyes glued to their TVs, or at least glancing at them between tweets, rooting for Eli Manning or Tom Brady. But on this week’s inThirty we’re more interested in Darth Vader and the Soup Nazi; that’s right the commercials. Through quirk, cleverness, nostalgia, sheer repetition, or Clint Eastwood cameos, advertisers have learned to make use of every timeout to sell their wares. We discuss the good, the bad, and the ugly of targeted TV and online advertising and discuss whether or not it’s possible to escape from the ad man’s reach.
Lean back, lean back, and find your remote: on this second 2012 episode of inThirty we talk television. With the Consumer Electronics Show in full swing and its 35 footballs fields of floorspace teaming with gadgets, we want to know if any of them can score a touch down in the living room. We discuss whether innovation in the TV hardware front, pixels and bezels and remotes, is what’ll win the living room, or whether content is king and cable providers days are numbered. What does it take to make a 10 foot interface work, will Apple TV revolutionize the market, what’s Chaim’s favorite guilty pleasure (hint, it’s on the Disney channel), listen to find out.